Big R Stores, a farm, home and outdoor retailer founded in 1964, announced it is changing its name to Stock+Field.
The new name allows the brand to send a clear message about its offerings and commitment to providing every rural lifestyle enthusiast with a one-stop destination to gather all of the mission-critical products they need to pursue their work and hobbies, a news release sent out by the company states.
The retailer has operated under the Big R Stores name since 1964 when Bill and Pat Crabtree opened the first store in Watseka, Ill. Since then, the company has grown to 25 locations across Illinois, Indiana, Ohio, Wisconsin and Michigan. The Warsaw Big R is located at 3660 Commerce Drive.
The Stock+Field Lansing store will mark the company’s first expansion into Michigan.
“This is an exciting time for our employees, vendors and customers. It is a milestone fo the company as we continue to grow,” Matt Whebbe, chairman and CEO of Stock+Field, said in a statement to media. “This new brand reintroduces us to the communities we’ve served for decades. At the same time, it aids our expansion into new markets, where we intend to continue building new community partnerships while offering quality products and competitive prices.”?
Stock+Field will be rolling out new logos, signage and marketing communications soon, and a full transition to the new brand to be completed later this summer, the release states.
Warsaw Big R Store manager Nathan Terrel said the outside of the building will be painted brown as part of the change.